What is this site about?
Expect raw, technical notes and documentation from the field. I write about what I encounter daily: Business, Digital Marketing, Product Analytics, and Development. These are often “answers to a specific question” or deep dives into problems I’ve solved. No “success-story” fluff—just technical documentation, occasional rants, and insights with a focus on efficiency over perfect grammar.
Who am I?
I’m Mykhailo, a Digital Marketing Strategist and Web Analyst with 12 years of hands-on experience. My career isn’t about “get rich quick” schemes; it’s about late nights, constant self-education, and moving the needle for businesses through data.
Since 2021, I have pivoted deeply into Web and Product Analytics, moving away from generalist roles to master the technical stack required for modern enterprise-level scaling.
Core Expertise:
- Enterprise SEO: Scaling enterprise-traffic platforms.
- Local SEO & GEO/AIO Services: Navigating complex, regulated environments.
- Web & Product Analytics: Implementing GA4, Matomo, Amplitude, and other tracking systems via GTM.
- Data Stack: SQL, JS, Python, M & DAX for reporting.
Professional Timeline & Experience
| Period | Role / Focus | Key Responsibility |
| 2021 – Present | Web & Product Analyst | Implementing data-driven strategies and advanced tracking environments for B2B enterprise companies. In portfolio: EPAM Inc, SoftServe Inc, Sombra Inc |
| 2015 – 2020 | CTO | 5 years of technical leadership and infrastructure management in local Web Agency |
| 2017 – 2021 | Lecturer and Head of Digital Marketing | Teaching Digital Marketing and Front-end Development. Work with ecommerce and B2B local projects |
| Ongoing | SEO / Front-end developer / PPC specialist | Develop simple websites for customers, I do website optimization. |
Why I do this
I believe in the utility of shared knowledge. If my documentation saves another specialist an hour of debugging or helps a business owner avoid a costly mistake, the mission is accomplished. If you find value in what I do, a follow or a like on social media is the best way to support the project.